Fast. Simple. Authentic.
Natural Diamonds
We exclusively carry natural, earth-mined diamonds. No lab-grown, no simulants. Every diamond is selected for exceptional cut, clarity, color, and carat weight. Submit your inquiry and we’ll show you what’s available.
Have questions? Contact our team anytime.
“We don’t sell jewelry online for one simple reason: our inventory changes daily, and real jewelry should be experienced in person. Every piece carries my personal guarantee.”
Aneel · Owner and Founder
Trusted Since 2002
Solid Gold Only · Natural Diamonds Only · Powered by Aneel · In-Person Experience
⭐⭐⭐⭐⭐ Rated Excellent — Read Our Google Reviews
How We Determine a Diamond's Value
A diamond’s value is determined by rarity and market demand. The most important factors are the 4 Cs: Cut, Color, Clarity, and Carat Weight. Beyond the 4 Cs, elements such as shape, fluorescence, and market trends further influence each stone’s desirability and price. At Gold N Diamonds Tampa, Aneel personally evaluates every diamond using these criteria to ensure you get exceptional quality at a fair price.
Diamond Carat Weight
A ‘carat’ is a measurement of weight (not size) — 1 carat equals 0.2 grams. Jewelers also refer to weight in points: a 0.70 carat diamond is called a ’70-pointer’ (100 points = 1 carat). Carat weight affects value exponentially — a 2-carat diamond isn’t twice the price of a 1-carat diamond with equal quality, it’s closer to four times the price. This is because larger diamonds are significantly rarer. It’s important to remember that carat measures weight, not dimensions — the shape and cut may make one diamond appear larger than another of equal weight.
Diamond Color Grades
Diamond color refers to the natural warmth that occurs in diamonds. Diamonds are graded D through Z, with D being completely colorless and Z having visible warmth. D–F (Colorless) diamonds are extremely rare and command premium prices. G–J (Near Colorless) show virtually no color when mounted and offer excellent value. K–M (Faint) have slight warmth detectable to the eye. Beyond Z, diamonds enter the ‘fancy color’ range — yellows, pinks, blues — which are graded on a separate scale based on color intensity and are among the rarest gems on earth.
Diamond Clarity
Clarity refers to the number, size, and visibility of inclusions (natural internal characteristics). The scale ranges from Flawless (FL) — no inclusions visible under 10x magnification — to Included (I1–I3) where inclusions are visible to the naked eye. VVS1–VVS2 (Very Very Slightly Included) have inclusions only visible under intense magnification. VS1–VS2 (Very Slightly Included) have minor inclusions not visible without magnification. SI1–SI2 (Slightly Included) may have inclusions visible to the naked eye. For most buyers, VS2 or SI1 offers the best value — ‘eye-clean’ diamonds at significantly lower prices than VVS or Flawless grades.
Why We Only Carry Natural Diamonds
In an era of lab-grown diamonds, Gold N Diamonds Tampa stands firm: we only carry natural, earth-mined diamonds. Natural diamonds are billions of years old, genuinely rare, and hold their value over time. Lab-grown diamonds, while visually similar, have dropped dramatically in price as production has scaled up and have virtually no resale value. When you invest in a diamond from Gold N Diamonds, you’re getting the real thing — a natural gem that carries both emotional significance and lasting financial value.
How It Works
Three simple steps from inquiry to ownership.
1. Browse or Inquire
Follow us on Instagram for daily drops, or submit an inquiry through our website for a specific piece or custom build.
2. Visit the Showroom
See and feel the quality in person at 1715 E Fowler Ave, Tampa. Real jewelry should be experienced firsthand.
3. Take It Home
Walk out with your piece same day. Financing available through Acima — no traditional credit check required.
What Clients Are Saying...
“Aneel is the real deal. I’ve been coming here for years and the quality is unmatched. My Cuban link is solid, heavy, and exactly what I wanted. No other jeweler in Tampa comes close.”
Marcus T. via Google
“Had a custom piece made for my husband’s birthday and Aneel went above and beyond. The attention to detail was incredible. This is where you go for real jewelry in Tampa.”
Jessica R. via Google
“Bought a bustdown watch from Gold N Diamonds. The craftsmanship is insane. Aneel took the time to explain every detail. Honest, fair, and the best in the business.”
David L. via Google